Jacob Key
Magnus Bergman
Louise Hagen
Reid Jackson
Irene Ardenstedt
Eira Tobrand

Jacob Key

Jacob is a serial entrepreneur and made close to 20 early stage investments as an angel investor prior to starting Luminar. This includes companies such as Challengermode, Unacast, Audiodo, Blykalla, and FirstVet - and had three successful exits to date in Sportamore, Vera&John and Vetzoo.

Co-Founder and General Partner

Magnus Bergman

Magnus is a serial entrepreneur and has made over 30 seed investments in the past 10 years making him one of the most experienced tech angel investors in Sweden. Magnus was the first investor in Truecaller and was an early stage investor in Prezi, Soundtrap, Karma, and others.

Co-Founder & General Partner

Louise Hagen

Louise joined Luminar in 2021 after 12 years at Axel Johnson where she worked across strategy, business development and M&A, both in the Nordics and the United States.

Partner

Reid Jackson

Reid is a serial founder and the former CEO of several startups, in social media and urban mobility. Born in NYC and raised in London, he started building mobile and web apps as a teenager, before attending the University of Pennsylvania, studying Political Science and Engineering Entrepreneurship. He previously worked for Ridge Ventures in San Francisco and OpenOcean Capital in London.

Partner

Irene Ardenstedt

Irene is responsible for fund financials and reporting as well as compliance and risk. Irene joined Luminar 2020, after several years working at Deloitte as a business management consultant and auditor, working closely with a differentiated client portfolio, specializing in financial strategy and processes. Irene holds a degree in Economics and Business administration from the Stockholm Business School.

Chief Financial Officer

Eira Tobrand

Eira joined Luminar in 2022 as a part of the investment team but also supporting the CFO practice. She spent the last five years in the U.S. achieving her bachelors in Economics and Business Administration, Finance at California State University, Fullerton, while on a scholarship for Division 1 tennis.

Associate