Reid is a serial founder and the former CEO of several startups, in social media and urban mobility. Born in NYC and raised in London, he started building mobile and web apps as a teenager, before attending the University of Pennsylvania, studying Political Science and Engineering Entrepreneurship.

Reid worked for two VC firms in the US, SeventySix Capital in Philadelphia and Ridge Ventures in San Francisco. He then built out the London operations for OpenOcean, a Helsinki-based VC fund. He has led or worked on seed and Series A deals in the US, UK and Finland, including SafeGraph, PassFort and Cambri.

He moved to Stockholm in 2021 to join Luminar.

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