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In a career spanning continents and industries, Teenie Fung has combined cultural insight, technical skill, and entrepreneurial drive to launch Hypertype—an AI-powered platform transforming how B2B companies automate customer support. Born and raised in Hong Kong, Teenie’s journey from fashion blogger to robotics to founder reflects her passion for building solutions that bridge creativity and technology. We sat down with Teenie to explore her path, the lessons that shaped Hypertype, and what lies ahead for AI in enterprise support.
What sparked your dual passion for technology and entrepreneurship?
I grew up in Hong Kong under pressure to pursue finance or law. At 16, I moved to the UK, where I discovered web programming—building and styling my own fashion blog, which reached 30,000 views in three months. I realized I had to learn to code to bring my vision to life. Inspired by the Japanese comic Doraemon, I believed technology could enrich people’s lives. Back in Stockholm, I joined a robotics startup, then later launched a medical-grade mask ecommerce business, proving I could build companies outside my comfort zone.
How did you navigate the transition from banking to tech in Europe?
After returning to Hong Kong for family reasons, I worked in banking at BNP Paribas but longed to return to Europe’s vibrant tech scene. I chose Sweden for its creative culture, capital availability, and supportive ecosystem. Nine years ago I relocated, and after earning citizenship, I was free to start my own ventures.
Tell us how Hypertype was founded and how you partnered with Beatrice Baltscheffsky?
During the pandemic, I founded Maskz of Sweden, a Shopify-powered mask business that generated €3 million in sales before exit. The operational chaos—manual order-tracking, endless email chains, even Gmail storage limits—sparked my vision for AI-driven support automation. In Antler’s accelerator, I met Beatrice, whose sales and marketing expertise perfectly complemented my product and finance background. We aligned on vision, values, and runway, and officially launched Hypertype in 2021.
What makes Hypertype’s approach to support automation unique?
Most no-code or generic AI chatbots fail in B2B’s complex support environments. Hypertype combines AI retrieval and GPT-powered drafting with deep integration into each customer’s ticketing data. We’ve cracked end-to-end automation—from first-line responses to routing to specialists—while maintaining mission-critical accuracy. Our research with Uppsala University showed we could boost answer accuracy from 40 percent to 80 percent, even as data volume grows.
How did you finance and grow Hypertype in its early stages?
After Antler, we quickly raised an angel round from seasoned AI investors and joined Sting’s accelerator, securing Propel Capital. Reid Jackson of Luminar Ventures discovered us at Antler Demo Day, resonated with our pre-GPT deployment experience, and backed our vision. Luminar’s support-tough questions, strategic intros, and shared founder experience-has been instrumental in scaling our team and refining our product.
How has Hypertype evolved since launch?
We began in 2022 as an email copilot, processing 50 million emails in our first week and topping Product Hunt’s charts. Early GPT integrations let us move from pure retrieval to automated drafting. Today, we focus on mid-sized B2B companies—especially in machinery manufacturing—where complex, high-stakes support demands precision. We’ve shifted from broad self-serve models to targeted SME pilots, ensuring deep vertical expertise and integration with existing systems.
What excites you about the future of AI in customer support?
I’m most excited by holistic, domain-specific agents that replace entire support workflows—routing tickets, drafting responses, updating systems, and surfacing insights for product teams. In industries with decades-old support software, we can leapfrog to true AI-first automation. Accuracy and trust are paramount: a wrong answer on a million-dollar machine is unacceptable. Hypertype’s focus on data quality and continuous learning positions us to lead in mission-critical support automation.
What’s next for Hypertype in 2025?
Look for full end-to-end support automation: from AI agents handling initial triage to deep insights on support operations and co-pilot tools for human agents. We’re building an all-in-one platform so mid-market companies can adopt AI in one click—high quality, tailored, and affordable at scale. Those who don’t embrace this model risk falling behind.
Which founder traits and partnerships have driven your success?
Grit, persistence, and adaptability define my journey. As co-founders, Beatrice and I function like a marriage—we solve problems together, balance business and technical perspectives, and even share life milestones. Our complementary skills—product finance and sales—create the resilience and vision needed to build a lasting AI company.
What’s made Sweden the ideal place to build Hypertype?
Sweden’s collaborative tech cluster, creative culture, and abundant capital create a “unicorn factory.” Here, even non-EU founders are supported, diversity is celebrated, and performance is rewarded. I call it the Swedish Dream—where innovation thrives beyond Silicon Valley’s pace.
Finally, what’s your guiding philosophy?
My motto, from Hong Kong’s street markets: “Peng Liang Zheng”—affordable, high quality and tailored to everyone’s needs. At Hypertype, we obsess over accuracy, accessibility, and customization so every company can deliver exceptional support without compromise.
Stay tuned for more inspiring stories from visionary founders within the Luminar Ventures portfolio, published regularly as part of The Founder Series.