Petbuddy Group is redefining pet care by building sustainable, innovative brands that prioritize the health of pets, the satisfaction of pet parents, and the well-being of the planet. With a global presence spanning over 50 countries, PBG combines eco-friendly practices with premium nutrition and care products to shape a healthier, happier future for pets worldwide.
Why we invested
The PBG team is driven by a passion for pets and a keen understanding of the growing demand for premium, sustainable, and innovative pet nutrition. With a strong team, a strategic vision, and a proven ability to execute, they’re perfectly positioned to lead in a market that continues to grow and evolve.
Deal Lead
Louise Hagen
LinkedIn
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Quote from the Founder
Erik Wide Gustafsson
Stockholm, Sweden
Luminar was our very first institutional investor, stepping in at a crucial early stage. We chose them for their team, their long-term commitment, and their deep experience in supporting ventures right from the beginning. Knowing they had the vision and dedication to help us grow made Luminar the right partner for Petbuddy Group.
Founder
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