Greenely is a smart energy app that empowers households to manage their energy consumption effectively. By connecting various home energy devices through a single platform, users can optimize their energy usage, save costs, and even earn money by contributing to the stability of Sweden's electricity grid. With over 220,000 users, Greenely differentiates itself from traditional energy companies by offering a dynamic pricing model and real-time data tracking, enabling customers to make informed decisions about their energy consumption. The app integrates with over 40 devices, including electric vehicles and solar panels, positioning Greenely as a leader in the energy management market.
We first met Tanmoy, Mohammed and Fredrik — the founders of Greenely — in the basement at KTH. Since first meeting the team, we were compelled by the trio’s vision of allowing consumers to take control of how they use and buy electricity; our belief in their product has continuously grown. Greenely is a prime example of the type of investment we want to make: a talented and ambitious team, tackling globally significant and important issues that affect virtually everyone in their daily lives, with a purely digital solution that utilizes new technology in an innovative and user-friendly way.
From the very start, Luminar stood out as an investor with a founder-first mindset and deep technical know-how. I met Jacob Key at KTH, and because he is an ex founder and engineer himself we resonated directly with each other. We knew they would bring the hands-on support, global perspective, and shared passion we needed to build a disruptive, scalable solution. Their early belief in our vision of empowering households to take control of their energy usage makes them an ideal partner on our journey.
