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Our values

We are firmly committed to living and working by these core values:

We are honest and transparent, informing each other, as well as our portfolio founders, exactly what we think about work and execution. We provide candid feedback in realtime, and we're straight-talkers.


We always try to remember that we can never know everything happening in someone's life, and try to approach every difficult situation with empathy and understanding.


In just three years, we have built the most active pre-seed and seed-stage VC fund in Sweden. Now we look across the world to find the technologies and business models of the future, backing the best founders in the Nordic region.


We endeavor to be as helpful as possible to every entrepreneur we meet, whether or not we ultimately invest in their startup. We also try to work with other investors to help them find relevant deals.

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